There are many benefits to shopping at GAY FRIENDLY MERCHANTIES. For one, they are more likely to carry merchandise that supports the rights of gays and lesbians. And even if you're a straight man, you won't be able to tell a difference by the clothing they carry. But that's no reason to shy away from purchasing from them. Here are a few more reasons to purchase from them.
You can look for an LGBTQIA-friendly store on the Human Rights Campaign's database. This resource will tell you which brands are LGBTQIAP+-friendly, as well as their support of gay artists and drag performers. It's also worth looking for a business with a Google My Business listing. Whether you're shopping for clothes or accessories, the list of LGBTQIA-friendly retailers is long and growing.
The Human Rights Campaign has an annual report on the status of businesses in the LGBTQ community. In this report, they rank 365 companies based on their commitment to equality. Many of the businesses have a policy of including gender identity in their non-discrimination policies. That's a big difference from 2002 when only 3% of Fortune 500 companies rated themselves as LGBTQ-friendly. In addition, many of these companies have job postings on the HRC's website.
Because of this diversity in business, a company that supports the LGBT community is more likely to do well financially. The Human Rights Campaign reports that companies that support the LGBT community have higher profitability and stock market valuations than non-LGBT companies. The organization's research has been based on data from six57 publicly traded U.S. companies. In fact, firms with policies that support LGBTs have higher stock market values and a lower cost of doing business.
LGBTBEs are more likely to stay in business for two times as long as the average American small business. And the LGBT community spends $917 billion per year. And if LGBT consumers know that there's a gay-GAY FRIENDLY MERCHANTS brand, they're more likely to switch. The NGLCC database contains information on 1,678 LGBTBEs in the U.S., and 15 internationally. Many government organizations list LGBTBEs in their city/state databases.
There's also the social benefit of supporting a LGBTQ-owned business. While many businesses are not certified, they can promote their services and products by participating in local chambers of commerce. Many organizations maintain an active directory that makes it easier to find certified LGBTQ-owned businesses. Besides advertising their business as such, they'll gain access to private and public contracting opportunities. This exposure can also bring new allies for the LGBTQ community.
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